Political marketing theory and concepts

"Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political...

Popoln opis

Bibliografske podrobnosti

Main Authors:	Ormrod, Robert (Author), Henneberg, Stephan C. M. (Author), O'Shaughnessy, Nicholas J. 1954- (Author)
Format:	Knjiga
Jezik:	English
Izdano:	Los Angeles, California SAGE 2013.
Serija:	SAGE advanced marketing series
Teme:	Campaign management. Marketing.