Political marketing theory and concepts

"Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Ormrod, Robert (Συγγραφέας), Henneberg, Stephan C. M. (Συγγραφέας), O'Shaughnessy, Nicholas J. 1954- (Συγγραφέας)
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Los Angeles, California SAGE 2013.
Σειρά:	SAGE advanced marketing series
Θέματα:	Campaign management. Marketing.