00000cam a22000004a 4500 UP-99796217611477554 Buklod 20141127140745.0 m |o d | ta 130927s2013 enk rb |001 0|eng d 9780745639833 (pbk.) (iLib)UPD-00238805653 DLC DMC rda eng DMLUC P 94.6 D38 2013 Davis, Aeron author Promotional cultures the rise and spread of advertising, public relations, marketing and branding Aeron Davis. Cambridge Polity 2013. xi, 247 pages text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 203-236) and index. pt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture -- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power -- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value. In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Communication and culture. Communication and culture Case studies. Mass media and culture. Advertising Social aspects. Public relations. Marketing Social aspects. FO UPD DCAL P 94.6 D38 2013 UPD DMC P 94.6 D38 2013 Book