TY  - BOOK
T1  - Promotional cultures the rise and spread of advertising, public relations, marketing and branding
A1  - Davis, Aeron
LA  - English
PP  - Cambridge
PB  - Polity
YR  - 2013
UL  - https://tuklas.up.edu.ph/Record/UP-99796217611477554
AB  - In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
OP  - 247
CN  - P 94.6 D38 2013
SN  - 9780745639833 (pbk.)
KW  - Communication and culture.
KW  - Communication and culture : Case studies.
KW  - Mass media and culture.
KW  - Advertising : Social aspects.
KW  - Public relations.
KW  - Marketing : Social aspects.
ER  -