Discover your CEO brand secrets to embracing and maximizing your unique value as a leader - Bates, Suzanne (New York McGraw-Hill, 2012)
Why you need a brand -- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition -- what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today.
Keywords: Chief executive officers; Branding (Marketing); Corporate image; Leadership