Public communication campaigns

Public communication campaigns

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Detalhes bibliográficos
Outros Autores: Rice, Ronald E. (Editor), Atkin, Charles K. (Editor)
Formato: Livro
Idioma:English
Publicado em: Thousand Oaks, Calif. SAGE [2013].
Edição:Fourth edition.
Assuntos:
Publicity.
Advertising, Public service.
Public relations.
Advocacy advertising.