Survey research methods - Fowler, Floyd J. (Los Angeles SAGE, 2014)
Types of errors in surveys -- Sampling -- Nonresponse : implementing a sample design -- Methods of data collection -- Designing questions to be good measures -- Evaluating survey questions and instruments -- Survey interviewing --Preparing survey data for analysis -- Analyzing survey data -- Ethical issues in survey research --Providing information about survey methods -- Survey error in perspective.
Includes bibliographical references (pages 155-163) and indexes.
Keywords: Social surveys