Belch, G. E., & Belch, M. A. (2015). Advertising and promotion: An integrated marketing communications perspective (10e, Tenth edition.). McGraw-Hill Education.
Citace podle Chicago (17th ed.)Belch, George E., a Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 10e, Tenth edition. Singapore: McGraw-Hill Education, 2015.
Citace podle MLA (9th ed.)Belch, George E., a Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 10e, Tenth edition. McGraw-Hill Education, 2015.
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