APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (1998). Marketing research (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 2nd ed. Saddle River, N.J: Prentice-Hall, 1998.

MLA (9th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 2nd ed. Prentice-Hall, 1998.