Johansson, J. K., & Carlson, K. A. (2015). Contemporary brand management. SAGE Publications, Inc.
Chicago Style (17th ed.) CitationJohansson, Johny K., and Kurt A. Carlson. Contemporary Brand Management. Thousand Oaks, California: SAGE Publications, Inc, 2015.
MLA (9th ed.) CitationJohansson, Johny K., and Kurt A. Carlson. Contemporary Brand Management. SAGE Publications, Inc, 2015.
Warning: These citations may not always be 100% accurate.