APA-Zitierstil (7. Ausg.)

Winston, W. L. (2014). Marketing analytics: Data-driven techniques with Microsoft Excel. John Wiley & Sons.

Chicago-Zitierstil (17. Ausg.)

Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. Indianapolis, IN: John Wiley & Sons, 2014.

MLA-Zitierstil (9. Ausg.)

Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. John Wiley & Sons, 2014.