Cita APA (7th ed.)

Winston, W. L. (2014). Marketing analytics: Data-driven techniques with Microsoft Excel. John Wiley & Sons.

Cita Chicago (17th ed.)

Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. Indianapolis, IN: John Wiley & Sons, 2014.

Cita MLA (9th ed.)

Winston, Wayne L. Marketing Analytics: Data-driven Techniques with Microsoft Excel. John Wiley & Sons, 2014.