APA (7th ed.) Citation

Briggs, R. (2006). What sticks: Why most advertising fails and to guarantee your succeeds. Kaplan Pub.

Chicago Style (17th ed.) Citation

Briggs, Rex. What Sticks: Why Most Advertising Fails and to Guarantee Your Succeeds. Chicago: Kaplan Pub, 2006.

MLA (9th ed.) Citation

Briggs, Rex. What Sticks: Why Most Advertising Fails and to Guarantee Your Succeeds. Kaplan Pub, 2006.