00000cam a22000004i 4500 UP-99796217611426123 Buklod 20141013084258.0 m |o d | ta 131223s2015 nyu r |001 0|eng d 9781259251634 (iLib)UPD-00235505052 B-37769 Golden Books Php2,351.76 Business Administration Department DLC DBUS rda eng DMLUC HF 5415 M23 2015 Perreault, William D. Jr. author. Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 14th Edition. New York McGraw-Hill Education [2015] xlii, 717 pages text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 645-685) and indexes. Marketing's Value to Consumers, Firms, and Society -- Marketing Strategy Planning -- Evaluating Opportunities in the Changing Marketing Environment -- Focusing Marketing Strategy with Segmentation and Positioning -- Final Consumers and Their Buying Behavior -- Business and Organizational Customers and Their Buying Behavior -- Improving Decisions with Marketing Information -- Elements of Product Planning for Goods and Services -- Product Management and New-Product Development -- Place and Development of Channel Systems -- Distribution Customer Service and Logistics -- Retailers, Wholesalers, and Their Strategy Planning -- Promotion - Introduction to Integrated Marketing Communications -- Personal Selling and Customer Service -- Advertising, Publicity, and Sales Promotion -- Pricing Objectives and Policies -- Price Setting in the Business World -- Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges -- Appendix A: Economics Fundamentals -- Appendix B: Marketing Arithmetic -- Appendix C: Career Planning in Marketing. Marketing. Cannon, Joseph P. author. McCarthy, E. Jerome (Edmund Jerome) author. FO UPD DBUS HF 5415 M23 2015 UPEPP UPEPP HF 5415 M23 2015 Book