Perreault, W. D. J., Cannon, J. P., & McCarthy, E. J. (2015). Essentials of marketing: A marketing strategy planning approach (14th Edition.). McGraw-Hill Education.
Citace podle Chicago (17th ed.)Perreault, William D. Jr, Joseph P. Cannon, a E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 14th Edition. New York: McGraw-Hill Education, 2015.
Citace podle MLA (9th ed.)Perreault, William D. Jr, et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 14th Edition. McGraw-Hill Education, 2015.
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