APA-Zitierstil (7. Ausg.)

Perreault, W. D. J., Cannon, J. P., & McCarthy, E. J. (2015). Essentials of marketing: A marketing strategy planning approach (14th Edition.). McGraw-Hill Education.

Chicago-Zitierstil (17. Ausg.)

Perreault, William D. Jr, Joseph P. Cannon, und E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 14th Edition. New York: McGraw-Hill Education, 2015.

MLA-Zitierstil (9. Ausg.)

Perreault, William D. Jr, et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 14th Edition. McGraw-Hill Education, 2015.