TY - BOOK T1 - The lean startup how constant innovation creates radically successful businesses A1 - Ries, Eric 1978- LA - English PP - London PB - Portfolio Penguin YR - 2011 UL - https://tuklas.up.edu.ph/Record/UP-99796217611425545 OP - 320 NO - Also published in a U.S. ed. under title: The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses. CN - HD 62.5 R54 2011a SN - 9780670921607 KW - New business enterprises. KW - Consumers' preferences. KW - Organizational effectiveness. ER -