Better business - Solomon, Michael R.; Poatsy, Mary Anne; Martin, Kendall (Upper Saddle, New Jersey Pearson Education, 2014)
Business basics -- Economics and banking -- Ethics in business -- Business in a global economy -- Business law -- Small businesses and the entrepreneur -- Forms of business ownership -- Constructing an effective business plan -- Business management and organization -- Motivation, leadership, and teamwork -- Human resource management -- Online business and technology -- Production and operations management -- Business communications -- Marketing and consumer behavior -- Product development and pricing strategies -- Promotion and distribution -- Finding a job -- Financing and tracking business operations -- Investment opportunities in the securities market -- Personal finance.
Includes bibliographical references (pages 553-564) and index.
Keywords: Business; Entrepreneurship; Commerce