Marketing strategy text and cases

Marketing strategy text and cases

Taispeáin gach leagan (2)
Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Ferrell, O. C. (Údar), Hartline, Michael D. (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Singapore South-Western/Cengage Learning [2014]
Eagrán:Sixth edition.
Ábhair:
Marketing > Management.
Marketing > Management > Case studies.