Marketing strategy text and cases

Marketing strategy text and cases

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Dades bibliogràfiques
Autors principals: Ferrell, O. C. (Autor), Hartline, Michael D. (Autor)
Format: Llibre
Idioma:English
Publicat: Singapore South-Western/Cengage Learning [2014]
Edició:Sixth edition.
Matèries:
Marketing > Management.
Marketing > Management > Case studies.