APA (7th ed.) Citation

Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases (Sixth edition.). South-Western/Cengage Learning.

Chicago Style (17th ed.) Citation

Ferrell, O. C., and Michael D. Hartline. Marketing Strategy: Text and Cases. Sixth edition. Singapore: South-Western/Cengage Learning, 2014.

MLA (9th ed.) Citation

Ferrell, O. C., and Michael D. Hartline. Marketing Strategy: Text and Cases. Sixth edition. South-Western/Cengage Learning, 2014.