TY - BOOK T1 - Design like Apple seven principles for creating insanely great products, services, and experiences A1 - Edson, John 1966- LA - English PP - Hoboken, N.J. PB - Wiley YR - 2012 UL - https://tuklas.up.edu.ph/Record/UP-99796217611368318 OP - 192 CN - HD 9696.2 U64 E37 2012 KW - Apple Computer, Inc. KW - Product design. KW - Customer services. KW - Marketing. ER -