APA (7th ed.) Citation

Keegan, W. J., & Brill, E. A. (2014). Global marketing management (8th ed.). Pearson.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Elyse Arno Brill. Global Marketing Management. 8th ed. Boston: Pearson, 2014.

MLA (9th ed.) Citation

Keegan, Warren J., and Elyse Arno Brill. Global Marketing Management. 8th ed. Pearson, 2014.