The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

书目详细资料
发表在:Asia Pacific management review V. 19, 1 (2014).
主要作者: Thomas Chiang Blair
格式: 文件
语言:English
主题:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.