The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Detalles Bibliográficos
Publicado en:Asia Pacific management review V. 19, 1 (2014).
Autor principal: Thomas Chiang Blair
Formato: Artículo
Lenguaje:English
Materias:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.