The impact of brand knowledge on consumers of different genders and from different cultures.

Bibliographische Detailangaben
Veröffentlicht in:	Asia Pacific management review V. 19, 1 (2014).
1. Verfasser:	Thomas Chiang Blair
Format:	Artikel
Sprache:	English
Schlagworte:	Brand identification. Brand equity. Cultural differences. Consumer attitudes. Perceptions.