The impact of brand knowledge on consumers of different genders and from different cultures.

The impact of brand knowledge on consumers of different genders and from different cultures.

Podrobná bibliografie
Vydáno v:Asia Pacific management review V. 19, 1 (2014).
Hlavní autor: Thomas Chiang Blair
Médium: Článek
Jazyk:English
Témata:
Brand identification.
Brand equity.
Cultural differences.
Consumer attitudes.
Perceptions.