Mass media research an introduction - Wimmer, Roger D.; Dominick, Joseph R. (Australia Wadsworth Cengage, 2014)
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
Includes bibliographical references and index.
Keywords: Mass media -- Research