Using differentiated brands to deflect exclusion and protect inclusion The moderating role of self-esteem on attachment to differentiated brands.

Using differentiated brands to deflect exclusion and protect inclusion The moderating role of self-esteem on attachment to differentiated brands.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of consumer research V. 40, 1-3 (2013).
Egile nagusia: Dommer, Sara Loughran
Formatua: Artikulua
Hizkuntza:English
Gaiak:
Brand differentiation.
Self esteem.
Market research.
Consumer behavior.
Perceptions.