Cita APA (7th ed.)

Kaser, K. (2013). Advertising & sales promotion. South-Western Cengage Learning.

Cita Chicago (17th ed.)

Kaser, Ken. Advertising & Sales Promotion. Mason, Ohio, Singapore: South-Western Cengage Learning, 2013.

Cita MLA (9th ed.)

Kaser, Ken. Advertising & Sales Promotion. South-Western Cengage Learning, 2013.