Framing influences willingness to pay but not willingness to accept.

Framing influences willingness to pay but not willingness to accept.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 50, 1,3-6 (2013).
Hovedforfatter: Yang yang
Format: Article
Sprog:English
Fag:
Willingness to pay.
Gambling.
Consumer behavior.
Risk aversion.
Market research.