Framing influences willingness to pay but not willingness to accept.

Framing influences willingness to pay but not willingness to accept.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing research V. 50, 1,3-6 (2013).
Hoofdauteur: Yang yang
Formaat: Artikel
Taal:English
Onderwerpen:
Willingness to pay.
Gambling.
Consumer behavior.
Risk aversion.
Market research.