Framing influences willingness to pay but not willingness to accept.

Framing influences willingness to pay but not willingness to accept.

Bibliografske podrobnosti
izdano v:Journal of marketing research V. 50, 1,3-6 (2013).
Glavni avtor: Yang yang
Format: Article
Jezik:English
Teme:
Willingness to pay.
Gambling.
Consumer behavior.
Risk aversion.
Market research.