Framing influences willingness to pay but not willingness to accept.

Detalles Bibliográficos
Publicado en:	Journal of marketing research V. 50, 1,3-6 (2013).
Autor Principal:	Yang yang
Formato:	Artigo
Idioma:	English
Subjects:	Willingness to pay. Gambling. Consumer behavior. Risk aversion. Market research.