Framing influences willingness to pay but not willingness to accept.

Framing influences willingness to pay but not willingness to accept.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 50, 1,3-6 (2013).
Päätekijä: Yang yang
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Willingness to pay.
Gambling.
Consumer behavior.
Risk aversion.
Market research.