Beating the market The allure of unintended value.

Beating the market The allure of unintended value.

Bibliografske podrobnosti
izdano v:Journal of marketing research V. 50, 1,3-6 (2013).
Glavni avtor: Sela, Aner
Format: Article
Jezik:English
Teme:
Perceptions.
Sales promotion.
Customization.
Market research.
Preferences.