Beating the market The allure of unintended value.

Dettagli Bibliografici
Pubblicato in:	Journal of marketing research V. 50, 1,3-6 (2013).
Autore principale:	Sela, Aner
Natura:	Articolo
Lingua:	English
Soggetti:	Perceptions. Sales promotion. Customization. Market research. Preferences.