Beating the market The allure of unintended value.

Beating the market The allure of unintended value.

Détails bibliographiques
Publié dans:Journal of marketing research V. 50, 1,3-6 (2013).
Auteur principal: Sela, Aner
Format: Article
Langue:English
Sujets:
Perceptions.
Sales promotion.
Customization.
Market research.
Preferences.