Beating the market The allure of unintended value.

Beating the market The allure of unintended value.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 50, 1,3-6 (2013).
Hlavní autor: Sela, Aner
Médium: Článek
Jazyk:English
Témata:
Perceptions.
Sales promotion.
Customization.
Market research.
Preferences.