Beating the market The allure of unintended value.

Beating the market The allure of unintended value.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing research V. 50, 1,3-6 (2013).
Príomhchruthaitheoir: Sela, Aner
Formáid: Alt
Teanga:English
Ábhair:
Perceptions.
Sales promotion.
Customization.
Market research.
Preferences.