Beating the market The allure of unintended value.

Beating the market The allure of unintended value.

Bibliografiske detaljer
Udgivet i:Journal of marketing research V. 50, 1,3-6 (2013).
Hovedforfatter: Sela, Aner
Format: Article
Sprog:English
Fag:
Perceptions.
Sales promotion.
Customization.
Market research.
Preferences.