Sela, A. Beating the market: The allure of unintended value. Journal of marketing research.
Chicago Style (17th ed.) CitationSela, Aner. "Beating the Market: The Allure of Unintended Value." Journal of Marketing Research .
MLA (9th ed.) CitationSela, Aner. "Beating the Market: The Allure of Unintended Value." Journal of Marketing Research, .
Warning: These citations may not always be 100% accurate.