Innovation management and new product development

Innovation management and new product development

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Dades bibliogràfiques
Autor principal: Trott, Paul (Autor)
Format: Llibre
Idioma:English
Publicat: Harlow, Essex, England Financial Times/Prentice Hall 2012.
Edició:Fifth edition.
Matèries:
Technological innovations > Management.
Industrial management.
Product management.