APA (7th ed.) Citation

Mohr, J., Sengupta, S., & Slater, S. (2011). Marketing of high-technology products and innovations (3rd ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Mohr, Jakki, Sanjit Sengupta, and Stanley Slater. Marketing of High-technology Products and Innovations. 3rd ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2011.

MLA (9th ed.) Citation

Mohr, Jakki, et al. Marketing of High-technology Products and Innovations. 3rd ed. Pearson/Prentice Hall, 2011.