Essentials of marketing research

"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors...

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Détails bibliographiques

Auteurs principaux:	Hair, Joseph F. (Auteur), Celsi, Mary Welfinbarger (Auteur), Ortinau, David J. (Auteur), Bush, Robert P. (Auteur)
Format:	Livre
Langue:	English
Publié:	New York, NY McGraw-Hill/Irwin [2013]
Édition:	Third edition.
Sujets:	Marketing research.