Essentials of marketing research

"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Hair, Joseph F. (VerfasserIn), Celsi, Mary Welfinbarger (VerfasserIn), Ortinau, David J. (VerfasserIn), Bush, Robert P. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York, NY McGraw-Hill/Irwin [2013]
Ausgabe:	Third edition.
Schlagworte:	Marketing research.