Essentials of marketing research

"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors...

תיאור מלא

מידע ביבליוגרפי

Main Authors:	Hair, Joseph F. (Author), Celsi, Mary Welfinbarger (Author), Ortinau, David J. (Author), Bush, Robert P. (Author)
פורמט:	ספר
שפה:	English
יצא לאור:	New York, NY McGraw-Hill/Irwin [2013]
מהדורה:	Third edition.
נושאים:	Marketing research.