Essentials of marketing research

"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors...

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Detalles Bibliográficos

Autores principales:	Hair, Joseph F. (Autor), Celsi, Mary Welfinbarger (Autor), Ortinau, David J. (Autor), Bush, Robert P. (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	New York, NY McGraw-Hill/Irwin [2013]
Edición:	Third edition.
Materias:	Marketing research.