Essentials of marketing research

"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors...

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Detalhes bibliográficos

Main Authors:	Hair, Joseph F. (Author), Celsi, Mary Welfinbarger (Author), Ortinau, David J. (Author), Bush, Robert P. (Author)
Formato:	Livro
Idioma:	English
Publicado em:	New York, NY McGraw-Hill/Irwin [2013]
Edição:	Third edition.
Assuntos:	Marketing research.