Essentials of marketing research

"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors...

詳細記述

書誌詳細

主要な著者:	Hair, Joseph F. (著者), Celsi, Mary Welfinbarger (著者), Ortinau, David J. (著者), Bush, Robert P. (著者)
フォーマット:	図書
言語:	English
出版事項:	New York, NY McGraw-Hill/Irwin [2013]
版:	Third edition.
主題:	Marketing research.