APA-Zitierstil (7. Ausg.)

Hair, J. F., Celsi, M. W., Ortinau, D. J., & Bush, R. P. (2013). Essentials of marketing research (Third edition.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Hair, Joseph F., Mary Welfinbarger Celsi, David J. Ortinau, und Robert P. Bush. Essentials of Marketing Research. Third edition. New York, NY: McGraw-Hill/Irwin, 2013.

MLA-Zitierstil (9. Ausg.)

Hair, Joseph F., et al. Essentials of Marketing Research. Third edition. McGraw-Hill/Irwin, 2013.