Hair, J. F., Celsi, M. W., Ortinau, D. J., & Bush, R. P. (2013). Essentials of marketing research (Third edition.). McGraw-Hill/Irwin.
Chicago Style (17th ed.) CitationHair, Joseph F., Mary Welfinbarger Celsi, David J. Ortinau, and Robert P. Bush. Essentials of Marketing Research. Third edition. New York, NY: McGraw-Hill/Irwin, 2013.
MLA (9th ed.) CitationHair, Joseph F., et al. Essentials of Marketing Research. Third edition. McGraw-Hill/Irwin, 2013.
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