Look at me! Look at me! Conspicuous brand usage self-brand connection, and dilution.

Look at me! Look at me! Conspicuous brand usage self-brand connection, and dilution.

Detalles Bibliográficos
Publicado en:Journal of marketing research V. 50, 1,3-6 (2013).
Autor Principal: Ferraro, Rosellina
Formato: Artigo
Idioma:English
Subjects:
Consumer attitudes.
User behavior.
Brand equity.