APA (7th ed.) Citation

Ferraro, R. Look at me! Look at me! Conspicuous brand usage self-brand connection, and dilution. Journal of marketing research.

Chicago Style (17th ed.) Citation

Ferraro, Rosellina. "Look at Me! Look at Me! Conspicuous Brand Usage Self-brand Connection, and Dilution." Journal of Marketing Research .

MLA (9th ed.) Citation

Ferraro, Rosellina. "Look at Me! Look at Me! Conspicuous Brand Usage Self-brand Connection, and Dilution." Journal of Marketing Research, .