APA (7th ed.) Citation

Larson, J. S. Consumer behavior in 'equilibrium': How experiencing physical balance increases compromise choice. Journal of marketing research.

Chicago Style (17th ed.) Citation

Larson, Jeffrey S. "Consumer Behavior in 'Equilibrium': How Experiencing Physical Balance Increases Compromise Choice." Journal of Marketing Research .

MLA (9th ed.) Citation

Larson, Jeffrey S. "Consumer Behavior in 'Equilibrium': How Experiencing Physical Balance Increases Compromise Choice." Journal of Marketing Research, .