Offshore outsourcing of customer relationship management Conceptual model and propositions.

Offshore outsourcing of customer relationship management Conceptual model and propositions.

Détails bibliographiques
Publié dans:Journal of the academy of marketing science V. 40, 2 (2012).
Auteur principal: Kalaignanam, K.
Format: Article
Langue:English
Sujets:
Customer relationship management.
Marketing.
Outsourcing.