Reflections on international marketing Destructive regeneration and multinational firms.

Reflections on international marketing Destructive regeneration and multinational firms.

Bibliografiset tiedot
Julkaisussa:Journal of the academy of marketing science V. 40, 2 (2012).
Päätekijä: Cavusgil, S.T
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Marketing.
Competitive advantage.
Multinational corporations.