Reflections on international marketing Destructive regeneration and multinational firms.

Reflections on international marketing Destructive regeneration and multinational firms.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of the academy of marketing science V. 40, 2 (2012).
Príomhchruthaitheoir: Cavusgil, S.T
Formáid: Alt
Teanga:English
Ábhair:
Marketing.
Competitive advantage.
Multinational corporations.